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Happy Lab is an interesting model
If you get a chance to see a Happy Lab store it’s worth it as it shows how colour blocking and creative packaging can get people spending more on an everyday item than they otherwise might. It’s...
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Sunday newsagency marketing tip: use colour blocking in your window to...
The front window of a retail newsagency is one of the most important marketing investments for the business. A good window display will attract shoppers into the business and drive sales of the items...
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Another example of colour blocking in visual merchandising
Further to my recent posts about colour blocking in retail, check of the photo of the window of a storage business in New York. They are showing there is no limit to what can be colour blocked. Coat...
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Another good example of colour based VM
Here is another example of a retailer’s use of colour blocking with good effect. I took this photo at a subterranean mall of pop-up shops in Guangzhou. I noticed the shop, in a sea of shops, because of...
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Terrific colour blocking of stationery
Check out the colour blocking of stationery that I saw at a newsagency-like Whitcoulls store in New Zealand earning this week. It looks good, very appealing. Their clever buying and in-store colour...
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Why colour blocking is important for newsagents and how to do it
At the Christchurch Gift and Homeware Fair at the start of this week I saw another excellent example of effective colour blocking that is as relevant to a retail newsagent as it is at a Gift Fair trade...
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Smart retailers embrace colour blocking
I’m posting this photo of an example of how a cake shop is using colour blocking to create a more visually effective display. We have many opportunities in our newsagencies to do this – to collect...
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Using colour to underline a display
I love the use of the bright blue fabric to draw attention to the entrance display in this shoe shop I saw on the weekend. From across the mall you could see the blue. It was the brightest spot in the...
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