Happy Lab is an interesting model
If you get a chance to see a Happy Lab store it’s worth it as it shows how colour blocking and creative packaging can get people spending more on an everyday item than they otherwise might. It’s...
View ArticleSunday newsagency marketing tip: use colour blocking in your window to...
The front window of a retail newsagency is one of the most important marketing investments for the business. A good window display will attract shoppers into the business and drive sales of the items...
View ArticleAnother example of colour blocking in visual merchandising
Further to my recent posts about colour blocking in retail, check of the photo of the window of a storage business in New York. They are showing there is no limit to what can be colour blocked. Coat...
View ArticleAnother good example of colour based VM
Here is another example of a retailer’s use of colour blocking with good effect. I took this photo at a subterranean mall of pop-up shops in Guangzhou. I noticed the shop, in a sea of shops, because of...
View ArticleTerrific colour blocking of stationery
Check out the colour blocking of stationery that I saw at a newsagency-like Whitcoulls store in New Zealand earning this week. It looks good, very appealing. Their clever buying and in-store colour...
View ArticleWhy colour blocking is important for newsagents and how to do it
At the Christchurch Gift and Homeware Fair at the start of this week I saw another excellent example of effective colour blocking that is as relevant to a retail newsagent as it is at a Gift Fair trade...
View ArticleSmart retailers embrace colour blocking
I’m posting this photo of an example of how a cake shop is using colour blocking to create a more visually effective display. We have many opportunities in our newsagencies to do this – to collect...
View ArticleUsing colour to underline a display
I love the use of the bright blue fabric to draw attention to the entrance display in this shoe shop I saw on the weekend. From across the mall you could see the blue. It was the brightest spot in the...
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